GAVRILO
making business make sense
GAVRILO has coined its key principle Words & Deeds, as a guiding perspective for building strategic and systemic, yet meaningful value.
As business impact matters more than ever, we articulate leadership intent and purpose, shape it into strategy architecture, and activate it across business operations. With the proprietary methodology The Narrative Experience Concept, we put strategic narrative directly at the centre of the business model and install it as a living business infrastructure with our system Neated Pro.
STRATEGy ARCHITECTURE & activation
With Neated Pro, strategy is transformed into a living operating system that bridges the strategy-execution gap. By articulating strategic narrative as business logic, Neated Pro constructs a unique Semantic Core (Semantic RAG) and installs it directly into operational workflows and AI protocols.
CLOSE THE GAP
Eliminate the friction between high-level strategy and daily execution. Strategy becomes your living system.
ERADICATE SILOS
Systematically decrease leader dependency and organizational chaos across teams. Make your vision the silent power.
NARRATIVE INFRASTRUCTURE
Build proprietary Semantic RAG protocols inside a living digital architecture to establish a distinctive business character.
THE NARRATIVE EXPERIENCE CONCEPT
Neated Pro is built upon our proprietary methodology, structured across three key stages to bring the narrative experience to life.
01/ ARTICULATE
Refining business essence and leadership intent into a clear, purpose-led and actionable strategic narrative.
02/ SHAPE
Embedding the narrative directly at the core of the business model.
03/ ACTIVATE
Refining business essence and leadership intent into a clear, purpose-led and actionable strategic narrative.
BUILT FOR HIGH-STAKES TRANSFORMATION
Established Enterprises:
Replacing legacy ambiguity with a living, transparent business infrastructure.
Investors & Private Equity:
Post-acquisition alignment, narrative currency, and valuation uplift through structured operational coherence.
CEOs & C-Suite Executives:
Unifying operational sectors around a shared strategic core to eliminate noise and friction.
High-Growth Scale-Ups:
Preserving cultural clarity, strategic intent, and execution speed during rapid expansion.
MODES OF STRATEGIC PARTNERSHIP
MODE 01 / FOUNDATION
NEATED PRO SETUP
A high-impact, 4 to 6-week engagement to articulate your strategic narrative and install it as an operational system for the first wave of priority activities.
MODE 02 / GOVERNANCE & STEERING
NEATED PRO System License
Ongoing deployment and system governance to maintain alignment, continuously refine operational protocols, and preserve narrative coherence across key enterprise milestones.
MODE 03 / Modular Expansions
Neated Pro Activations
Tailored, modular upgrades for additional activities, engagements or projects. Paid per volume.
the minds behind
» It’s true that The Narrative Experience Concept is a methodology crafted as a result of the corporate experience and academic focus. But it is really a change of paradigm. It obsesses with our civilisational need for meaning, while acknowledging where we are at as a society, business, and individuals, and striving to turn technology into a tool for our own evolution. «
MAJA ŠOTRA
Explore essays on The Narrative Experience and the Economy of Meaning
MAJA ŠOTRA
FOUNDER & STRATEGIC NARRATIVE ARCHITECT
A senior strategic narrative architect with extensive global tenure across complex multinational environments, anchoring corporate affairs leadership and executive governance. Creator of The Narrative Experience Concept and Neated Pro system, bridging high-stakes strategy with business valorisation.
ANA ŠOTRA
BUSINESS MODELS & OPERATIONAL EXCELLENCE
An economist integrating banking discipline and multinational FMCG rigour with advanced capabilities in brand building and digital transformation. Focused on operational structure, enterprise governance, and converting strategic narrative into deterministic business models and high-yield revenue architecture.
The DEPLOYMENT ENVIRONMENT
Architected as a Notion-based digital hub, Neated Pro provides a secure, quiet workspace removed from boardroom noise delivering an expertise-led system for high-stakes execution.
contact
We welcome a direct strategic partnership with founders, investors, and executive leaders exploring an enterprise deployment of Neated Pro.
SUBSTACK
BELGRADE Office Registration Details: Maja Šotra Preduzetnik Konsultantske aktivnosti u vezi s poslovanjem i
ostalim upravljanjem GAVRILO Beograd / PIB: 113053955, MB: 66540596, Sedište: Mačvanska 9, Beograd, Srbija / Email: Maja.Sotra@gavrilo.org